the best cycles for less

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about Cyclist Discount Centre

Call upon the specialists at Cyclist Discount Centre, in Stoke-on-Trent, Staffordshire, when you want to heighten your cycling experience. As a well-known, trusted bicycle shop, we take pride in our expertise. Having excelled in our industry for more than 30 years, we are fully equipped to provide the most efficient and suitable cycling solution for you.


Browse our bikes

To embark on your invigorating cycling journey, simply browse our bikes and accessories in our store. Should you like what you see, you are welcome to try out the bikes in-store. As a trustworthy bike shop, we only provide products of the highest quality that are manufactured by top companies.

got a burning question?

If you want to speak with the team at our bicycle shop, please don’t hesitate to get in touch!

bike helmet

why us?

Renowned for our excellent reputation, we pride ourselves on the unparalleled level of customer service we deliver. What’s more, we have a team of fully trained mechanics on standby to speedily tend to your cycling needs. You are sure to discover the ideal product for you, as our spectacular collection of bicycles and bike accessories is unmatchable.