We are currently operating a 5 day week with reduced opening hours

MON, TUES ,THURS, FRIDAY 9.30am - 5.00pm

Saturday 9.30am-3.00pm

We will be CLOSED on Wednesday & Sunday until further notice

Please call us or visit our facebook page for further information


The Best Bicycle Shop in Stoke-on-Trent



Whether you’re into mountain biking, BMXing, or touring through the country, we’ve got the ideal bike for you. Get in touch with us now to discuss your options.



Go further than you have previously with our excellent eBikes. We’ve got touring bikes and more available, so call us now to discuss the amazing hybrid bicycles.

Looking for a New Bike?

Get in touch with our bicycle store to discuss everything we offer, including professional bike servicing.

About Cyclist Discount Centre

Based in Stoke-on-Trent, Staffordshire, the team at Cyclist Discount Centre provide excellent cycles, accessories, and more from our bicycle shop. With more than 35 years’ experience and links with ACT, we’re able to offer a high-quality service, excellent products, and superior customer care. We also offer bike servicing if your cycle has any wear and tear, and this means that you’re never off the road or track for too long. Call us today for information on the services we offer.